President Buhari re affirms commitment on broadcasting transition

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President Buhari re affirms commitment on broadcasting transition

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The commitment to switch over from analogue to digital broadcasting in June 2017 has been re affirmed by the president, Muhammadu Buhari. This promise was made at the Abuja Launch of Digital Switch Over (DSO) in broadcasting.
President Buhari

President Buhari

Vice-president, Yemi Osinbajo who represented the president at the event said the federal government was also determined to ensure a seamless roll-out of the DSO in all the states of the federation because of the multiplier effect of the benefits.He also expressed optimism that the exercise would create jobs for content and software developers and also enable musicians release their productions directly to households, thereby cutting off piracy.Also, he said local industries were going to experience a boost in the digital economy with most indigenous companies now manufacturing setup boxes.”˜Technology is transforming our lives and livelihoods daily in new and more dramatic ways. But perhaps more important are the doors opened by digital transition.’”˜The successful launch of the pilot scheme in Jos in April has clearly demonstrated the gains of Digital Switch Over. The significance of the DSO cannot be lost on the world as the digital switchover in the West African sub region and also to the roll out of the DSO in all states of the federation.’”˜I am confident that DSO would liberalize access to digital broadcasting and increase the versatility of media information, interactive programming, two-way data exchange, mobile reception of video and multimedia data will open up’.The president however appealed to all state governments to actively participate in the project because of its tremendous gain to the economy.According to the Minister of Information and Culture, Lai Mohammed, he said the transition was expected to generate about N100 billion per annum through the FreeTV distribution network for Nollywood and also grow the TV advertising market by $400 million per annum through audience measurement.

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